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The Importance of Prototyping...
UX Design | eCommerce

The Importance of Prototyping in UX Design

3 min read | Apr 28, 2024
KEY TAKEAWAYS
  • Our latest e-commerce UX benchmark of Product Page performance reveals that 44% of sites have a poor-to-mediocre product page UX
  • This leaves many users without the information they need to make an apparel purchasing decision
  • Apparel sites can support this user information need by implementing the 10 sizing information elements discussed in this article
You may have noticed we often communicate learnings to kids through stories. But have you ever thought why is it done?

It is done because when you learn to use a story in your communication, kids start paying attention and can retain the learning for long.

The same goes for Brands. Your customers will pay attention to what you are saying when you have a brand story to tell.

Numerous businesses have often failed to project their brand and the reason is none other than the inability to explain their brand to their target audience. Unlike the popular brands, they are not able to display or communicate their storyline.

They get easily sidelined in the market by their competitors. These competitors may not even have good products or excellent services but they are doing well.

It involves around 7 principles which we will explain to you in detail:

1. A Character

It is done because when you learn to use a story in your communication, kids start paying attention and can retain the learning for long.

The same goes for Brands. Your customers will pay attention to what you are saying when you have a brand story to tell.\

image1image2

It is done because when you learn to use a story in your communication, kids start paying attention and can retain the learning for long.

The same goes for Brands. Your customers will pay attention to what you are saying when you have a brand story to tell.

Numerous businesses have often failed to project their brand and the reason is none other than the inability to explain their brand to their target audience. Unlike the popular brands, they are not able to display or communicate their storyline.

image
It is done because when you learn to use a story in your communication, kids start paying attention and can retain the learning for long. The same goes for Brands. Your customers will pay attention to what you are saying when you have a brand.
image
It is done because when you learn to use a story in your communication, kids start paying attention and can retain the learning for long. The same goes for Brands. Your customers will pay attention to what you are saying when you have a brand.
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