For Founders & Business Owners
Do Your Users Know
What to Do Next?
How much is this costing you?
We help e-commerce and SaaS companies strategize (UX), design (UI), and optimize conversions (CRO) using AI-powered audits and validated prototypes.
Learning Dashboard
Online Learning App
Live Streaming Screen
Subscription Screen
Product Detail Page
Products Page
Product Detail Page
Product Features Page
Product Layer Details
Product Features Section
Property Finder Homepage
Property Finder Screen
Property Finder App
Property Detail Page
Learning Dashboard
Online Learning App
Live Streaming Screen
Subscription Screen
Product Detail Page
Products Page
Product Detail Page
Product Features Page
Product Layer Details
Product Features Section
Property Finder Homepage
Property Finder Screen
Property Finder App
Property Detail Page
How We Turn Friction Into Revenue
User research, strategy, prototyping, and validation, delivered through a clear 4-week process.
Deep Research
Week 1
From Problems to Insights
AI-powered audits plus behavior analysis find where revenue leaks.
Strategic Insights
Week 2
From Insights to Solutions
Turn findings into A/B hypotheses ranked by effort vs. impact ROI.
Design Prototypes
Week 3
From Solutions to Designs
Build high-fidelity prototypes of critical flows ready to test.
Testing & Validation
Week 4
From Designs to Results
AI-powered testing validates lift before you build anything out.
Quantify the Results of
UX Consulting
Enhance your UX by identifying and resolving the top usability issues, uncovering problems to elevate your user experience.
Overall Revenue Impact
This calculator is a tool to depict, not a guarantee of results.
Trusted by Founders Worldwide
See how AI-First UX translated into measurable gains for SaaS & eCommerce teams.
“Consistently came up with out of the box design solutions and took ownership of them end to end. Designs implemented have had positive impact on user experience and bottom line growth.”
Arthur Andreasyan
Founder, Puffy
“I've worked with Surinder for nearly a decade, and he's become both a trusted friend and the most talented UI/UX engineer on my team. He consistently delivers on time often ahead of schedule and his professionalism is unmatched. Surinder led the design for our Medellín launch, producing exceptional user experiences that took the product to market in record time.”
Carlos Arias
Founder, Medellin
“While Surinder is a very talented designer, what I appreciate most about him professionally is his tenacity and dependability. If he says he will do something, there's no question that it will get done.”
Avin Kline
CEO, Lucyd
Unscripted Clips From the People
Who Signed the Checks
Avin Kline
E SCALE, Founder.
USA
José Navarro
Barefoot Media, Founder.
Australia
Sheila Raper
AJElite Homes, MD.
USA
Uli Schönleber
Ooliv, Founder.
Germany
My Personal Commitment to You.
When you work with me, you get me. Not a team, not juniors. I personally lead every audit, recommendation, and validation.
18 years in this field, and what matters most: I stand behind every recommendation I make.
If I find an issue, I won't just point it out. I'll show you how to fix it, prove it works with data, and give you everything to implement it right.
That's my promise to every client.
Surinder Thakur
AI-First UX Consultant & Revenue Optimization Strategist
NN/g Certified | hfi CUA® | hfi CDPA®
Frequently Asked Questions
Details about our process, deliverables, and partnership model.
How long does the engagement take?
What deliverables will I receive?
Do I need an existing design team?
How do you handle handoff to developers?
What if I'm not satisfied with the results?
Ready to Fix
What's Costing You Revenue?
I work with a limited number of
companies each quarter. This quick
form helps me understand your situation.
Prefer email?
hey@proux.design